Last Thursday I went up to San Francisco to attend the one day of the 2015 Mobile Developer Conference organized by Yahoo. I was one of the lucky ones who got in (a free event with ~1000 attendees), I guess because I published an app to the Play Store.
The point of the conference was to announce their mobile developer suite heavily based on Flurry, a recent acquisition of theirs; integration with Yahoo search is also there. Another reason must have been to show their commitment to mobile apps and third party developers. Obviously a third reason was hiring developers.
The event took place on Nob Hill. I managed to make the climb on foot from the Powell BART station!
It was a well run conference, despite of an unplanned 30 mins break due to a malfunctioning fire alarm.
During the event I made note of a few slides where the data was either a reinforcement of previous data but occasionally new and surprising. I will work to connect these to other data sources, but for now I’ll just take them for granted. It is important to understand that most of this data comes from apps using Flurry for analytics – still, that’s about 41% of the apps.
I snapped some pictures but in the meantime some of the slides surfaced online.
Time spent in online retail is shifting to mobile & apps
66% of retail online is spent on mobile, of which 63% in apps. So the desktop lost 14% in one year!
M-commerce sales are growing fast
M-commerce sales by leading 500 m-commerce retailers grew in 2014 by ~78% compared to 2013. Still, 58% of the revenue was generated from a browser and not an app.
This is comScore data that should be more accurate than Flurry’s own.
Annual growth in app usage
(image courtesy of Bloomberg)
On average app sessions increased by 76% and by far the biggest increase was in lifestyle and shopping apps by 171%. But that’s only for apps which use Flurry for analytics!
Phablets – fastest growing device type
Wikipedia says that a phone is a phablet when the screen size is between 5.3 and 6.9 inches. These numbers keep changing though. Still, today the Nexus 6, iPhone 6 plus, Galaxy Note 4, Oneplus One and the likes are phablets. The iPhone 6, Nexus 5, Galaxy S5 are not.
Since screen sizes keep increasing I can easily believe this data.
Both mediums [TV and mobile apps] are peaking at prime time
The chart tells that TV screens are almost never the prime content suppliers. Easily not during the day and only barely above apps at prime time.
iOS mobile games overtook Hollywood in revenues
Fully says that revenue by the US box office matched the revenue from iOS games alone back in 2013. By now it’s clearly above and rising whereas the box office revenue started to decline. This number (if it’s really true) is impressive especially given that iOS has ~19% global market share.
The global economical impact
The $3.3 trillion generated in 2014 by mobile is certainly impressive. That sits between the GDP of France and Germany.
The global economical impact in jobs created
In 2014, the mobile industry created 11 million jobs wordwide. That’s almost at the level of China, the fastest growing economy.
Apps are propelling mobile’s growth
By now, mobile users interact with their devices using apps 86% of the time. That number I’ve seen before and my gut tells me it’s right. Nobody in their sane mind wants to interact with a web site on a tiny screen (10″ tablets are better, but not by much). Users don’t even like hybrid apps.
Mobile internet has a 5x growth ahead
This data is coming from comScore, an analytics company covering many industries. They say that today there are are 2 billion mobile internet users in the world. By 2020 that number will reach 10 billion.
I’m taking this with a pinch of salt. According to Wikipedia, the United Nation says that we’ll reach a global population of 10B by 2083. Even if by some miracle every last human would have mobile internet access (6 month old babies and people in a coma are my two favorite segments), that’s still in 70 years or so and NOT 6. But then again, comScore might count the actual devices.
These are good data points and they showed up unexpectedly at the event. I’ll work to cross-reference them with other data sources but the preliminary conclusion is: mobile is here to stay, it will continue to grow fast for the foreseeable future and users want apps.